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Lime Fresh is an Abacus video surveillance customer as well as an Aloha
customer. Here is their story.
Excerpted
from Chain
Leader, 11/1/2008.
Read
the article
Digital Surveillance: Watch and Learn
Lime Fresh Mexican
Grill’s digital video system helps the fast-casual
restaurant chain address both operations and loss
prevention
By Maya Norris, Managing Editor
The
digital video surveillance system at Miami-based Lime
Fresh Mexican Grill has proven to be a versatile tool.
It has helped the three-unit restaurant company improve
operations and loss prevention—crucial as the
fast-casual upstart embarks on expansion this year.
Lime Fresh has been using the system since it opened in
2003. It costs about $7,200 to outfit each store with
the system. Each restaurant has eight to 12 cameras
placed in areas such as prep tables, cash registers,
dining room, beer and
wine
storage, back door, parking lot and patio. The
motion-sensor cameras upload images to a digital video
server housed on site at each restaurant. Each server
holds 45 to 60 days of footage and is connected to Lime
Fresh's Web server. Managers can dial into a
password-protected Web site to watch the images in real
time or review stored footage.
Multitasking
Managers and executives use it daily to ensure customer
service, employee productivity, and that units are clean
and properly staffed. Lime Fresh has seen labor go down
1 percent to 11 percent to 12 percent since it opened,
which the company partially attributes to the system.
The surveillance system has also been effective in
catching employee theft. For example, COO John Tims
credits the system for reducing the number of no sales,
voids and refunds, although he can't quantify. Because
the POS system is integrated with the video surveillance
system, Tims can review the transactions and
corresponding footage to determine whether a void was
legitimate.
In one instance, Tims was suspicious when an employee
rang up 20 $2 coupons during her shift. When he reviewed
the footage, Tims saw that she redeemed only five
coupons and pocketed $2 from each remaining transaction.
But Lime Fresh says it has reaped the most benefit from
the video system when an employee accused a manager of
sexual harassment last year. She eventually dropped the
suit when the video footage proved that her allegations
were false.
Helping Others
Because Lime Fresh has seen success with the
surveillance system, it requires franchisees to use it,
too. The company accesses the system to help franchisees
improve their business.
For example, when Tims noticed that the ticket times at
a franchised store in Pembroke Pines, Fla., was eight to
12 minutes at nonpeak hours, he accessed video from the
store to determine why the ticket times were high. He
saw that the kitchen was only staffed with one person
instead of three. So the franchisee kept the two other
cooks from the previous shift longer. As a result,
ticket times went down to five minutes and sales
increased 6 percent during that segment.
Lime Fresh expects the system to help future franchisees
as it expands. Franchisees will open two stores this
year and five next year in South Florida. Then the
company expects to grow into the Southern states in
2010, opening at least 10 a year thereafter.
Abacus. You can count on us.
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