|
Pisces Rising Goes Wireless With Abacus
Handheld terminals bring service back where it
belongs—at the customer’s side
Situated
near the lake, Pisces Rising is one of Mt. Dora’s
newest—and most striking—restaurants. Superb cuisine and
the charming ambiance of a beautifully restored home
provide patrons with an exquisite dining experience. But
above all, Pisces Rising offers its clientele the
highest in service excellence. That’s why Ryan Donovan,
General Manager of Pisces Rising, knew the restaurant
had to incorporate wireless handheld terminal
technology.
Support Is Key
After ten years with the Walt Disney Company, Donovan
understood well the importance of service in the
hospitality industry. “I was excited with the idea of
wireless terminals,” he said, “but we had serious
difficulties with the company we chose. We didn’t want
to abandon the approach, but the support just wasn’t
acceptable. Then we consulted Abacus.”
Rich Peterson, President of Abacus, knew what Donovan
was facing. “Our customers are restaurateurs. They want
to provide a memorable dining experience, not become
computer experts. At Abacus, we understand that. We
manage their technology, so they don’t have to.”
As a quickly emerging technology, wireless terminals
require expertise to program and put into operation.
Donovan recalls, “One of the first things I said to Rich
is, ‘I have to have somebody to call.’ He explained the
Abacus Way, which emphasizes support after the sale.
Abacus has a twenty-four hour a day Customer Care Call
Center. And if they can’t walk me through a process,
they’ll send someone out to help us. It’s just
phenomenal.”
Improved Customer Service
Wireless terminals bring service back where it
belongs—at the customer’s side. “It allows us to focus
on the guest,” says Donovan. “Hopefully we’ve taken care
of our customer’s needs before they make a request, but
our customer always knows exactly where the server is.
Everything is completely efficient.”
Wireless technology permits greater flexibility in
service as well. Units equipped with card readers allow
servers to close receipts at the table. “We have card
readers on each terminal,” says Donovan. “A server can
print a receipt at whichever printer is closest to
them.”
Wireless technology gives servers the time to handle
more tables and interact with more customers.
Restaurants can use fewer servers or have only the best
servers interacting with the customer while others
simply deliver orders. Says Donovan, “The whole flow is
smoother. We use the runner system. As soon as the food
comes up, the runner is waiting right there to take it.
This means our server is still on the floor, taking care
of our customers.”
Cost Benefit
Along with the intangible benefits of wireless
terminals, the technology also offers a tangible cost
benefit: significantly decreasing the time it takes for
an order to reach the kitchen results in decreased table
turn time, more seatings, increased profits, and fewer
people walking away due to a long wait. “The cost
benefit is undeniable,” says Donovan. Not only can
servers handle larger sections, more tables, more
guests, the revenue generated from having the
information right in front of you, being able to upsell,
know the wines that are available, is incredible.” He
continues, “Also, the confidence level in our servers is
obvious. It’s a large house, we have one hundred and
forty wines on our list, we have a very extensive menu.
But its all right there and they know they can answer
any questions a guest may have.”
He continues, “We have servers who have been in the
business for quite a while and they have their own
style, their own way of serving. Some are a little leery
at first—it’s foreign—but they pick it up remarkably
quickly. The learning curve is surprisingly easy.” He
laughs. “Some of our people call it their brain.”
Security
The portability of handhelds comes with security
concerns. Donovan nods in agreement. “There are
mechanical safeguards you can put in place, and we have.
But more importantly, we talked with the staff about the
significance and investment in the handhelds. The
servers realize the value the handhelds bring to their
job and they want them there for their next shift, so I
don’t see it as a concern.”
Peterson explains a different security issue: “Not all
wireless technologies are created equal. Cheaper models
do not necessarily transmit information securely. Abacus
won’t sell a customer a technology that is not
completely secure.” Donovan agrees. “Identity theft is
becoming more and more of an issue. We want to protect
our patron’s most valuable asset: their identity.”
Power
Battery life has increased dramatically in handheld
devices, but they still have distinct limits. Donovan
acknowledges it. “We open at eleven o’clock and the
battery will take us through a good portion of dinner
and we just switch the battery. One or two have run all
the way down,” he says. “We simply changed the battery
and kept going.”
Durability
When asked how durable the handheld terminals are,
Donovan winced. “The first time a handheld hit the
floor, all our stomachs turned. But we picked it up and
it was still working. Now when one gets dropped, I don’t
even turn around. Nobody’s happy when they do it, but
nobody’s worried about carrying one around, either.”
The Big Picture
Asked if he is sold on wireless handheld terminal
technology, Donovan does not hesitate. “There’s not a
restaurant in business that couldn’t benefit from this
technology. I’d like to tell people, ‘Find the money,
get this in your restaurant.’ From a big picture
standpoint, it’s just phenomenal.”
Abacus. You can count on us.
|