Yet Another Win For Aloha!
Foodservice technology company wins second prestigious 2001 Microsoft RAD Award

June 5, 2001 - BEDFORD, TX – Aloha Technologies, makers of Aloha point-of-sale software and information solutions, announced today that they have been awarded a second 2001 Microsoft Retail Application Developers (RAD) Award for their ground-breaking enterprise management solution, Aloha Enterprise.com. This award, which took the honors in the category of Best Back Office Application, is the third Microsoft RAD Award that Aloha Technologies has won.

This March, Aloha Enterprise.com won the European RAD in the category of Hospitality/Food Service. In 1997, Aloha won the Microsoft RAD award domestically for its Windows-based point-of-sale (POS) solutions, TableService and QuickService. The RAD Award recognizes application developers who make the best use of Microsoft technology to provide business benefits to customers in the retail industry.

The latest award was officially announced at a ceremony on June 27 at the Microsoft Technology Dinner at the HITEC trade show in Orlando, FL. The dinner took place at Delfino Riviera restaurant, located inside Portofino Bay Hotel, both of which utilize Aloha software.

"It is a tremendous honor to receive two RAD awards within the same year," said Manny Negreiro, Aloha Technologies' CEO and president. "Aloha Technologies is committed to providing cutting-edge business technology to the foodservice and hospitality industry and winning these awards just cements our reputation for excellence."

Past Awards
This latest honor marks the fourth Microsoft award Aloha has received since the company was founded nine years ago. Aloha was also awarded the 1998 Microsoft Certified Solution Provider (MCSP) Award for Best Information Management Solution for its Aloha Supersite product. This POS solution, which was developed for large-scale applications such as airports, stadiums, theme parks and malls, utilizes Microsoft SQL server as an integral part of its system. Aloha Supersite is currently being utilized in New York City's Madison Square Garden, "the world's most famous arena." The install consists of 200 terminals residing on a single server and a customized network which interfaces with MSG's network. At the time of installation in 1997, this was focal point for the world's largest single Microsoft SQL Server-based point-of-sale installation. Aloha Supersite is also installed in Universal Studios Orlando.

Universal Studios Florida
Aloha Technologies recently reached a landmark POS number, with both Aloha TableService and QuickService operating on 450 terminals within Universal Studios Orlando. This premier theme park is divided into two basic parts: two theme parks -- Universal Studios and Islands of Adventure - and a 30-acre entertainment complex that features well-known restaurants and popular nightclubs such as Emeril's, Margaritaville, Hard Rock Cafe and Pat O'Brien's.

"The thing we like best about Aloha is ease-of-use and functionality," said Randy McCann, senior vice president of food services for Universal Orlando. "We used to spend at least 24 hours training people how to use our old system and now it only takes two hours. The programming is so easy that just about any of the staff can make necessary changes. It's just an unbelievably easy-to-use system."

ASP technology and the hotel industry
In another industry landmark, Aloha Technologies is launching its ASP (Application Service Provider) solution Aloha Enterprise.com in the hotel industry. "Traditionally, the hospitality industry has not taken advantage of the benefits that ASPs offer," said Bill Grant, executive vice president of worldwide sales & partnership strategies for Aloha. "Our award-winning ASP streamlines operations and increases profitability for restaurants every day, and we'd like to provide that kind of cutting-edge technology to the hospitality industry." A graduate of the School of Hotel Administration at Cornell University, Grant has nearly 25 years of experience in the foodservice and hospitality industry, including financial and account management. Grant serves as a member of the Cornell Society of Hotelmen and is a frequent guest lecturer at Cornell University.

International expansion
Aloha Technologies also recently announced aggressive international expansion plans, including the establishment of extensive reseller networks in Europe, Asia and South America. "We already have installations in more than a dozen counties," Grant adds. "Our reseller channel in Europe is already doing exceptionally well, and we expect the same out of our South America and Asia theaters very soon. We’re forecasting our international efforts will account for more than 50% of our sales by the end of 2003." Major O’Connor, director of business development – Asia Pacific, heads up Southeast Asia development based in Kuala Lumpur, Malaysia. Bernard Schwentick, director of business development – Europe, is based in Frankfurt, Germany. And Manny Pegado, director of business development – Latin / South America, is currently based in Miami, Florida.

"Aloha's win of the European RAD this March demonstrates our commitment to expansion into the international marketplace," said Grant. "We're very proud that our ASP has been recognized for excellence overseas."

Amanda Foster | Public Relations Manager | 817-252-9499 x3317