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Stored Value
Gift Cards
Nearly one-half of U.S. consumers used a
stored value, or gift card, during the past year according to results released
from Standard Register's third National
Consumer and Retailer Survey of Plastic Card Usage.
Research
indicates that:
» 45% of adults have used stored value cards, an
increase
of 34% over last year's survey.
» Consumers spend an average of
$200 per year on
stored value cards, an increase of $61 from 2000.
» 61% of respondents who have received stored value cards
indicated they spend more than
the amount assigned to the card
» 55% of stored value card recipients find more than one trip
necessary to deplete the value of
the card.
This adds up to
big business for restaurateurs.
Considerations
Stored Value
Gift Cards
Product Choices
Aloha Gift Certificate Manager
Aloha Stored Value
Gift Cards (eCard)
Third Party Stored Value
Gift Cards
Abacus. You can count on us.
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What They're Saying About Abacus Marketing

"You guys have a great product, but even better than that
great
service. You can be sure that Earp Brother's, Inc. will be
growing with Abacus for many years to come."
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