Pisces
Rising Goes Wireless With Abacus
Handheld terminals
bring service back where it belongs—at the customer’s side
Situated near the lake, Pisces Rising is one of Mt. Dora’s
newest—and most striking—restaurants. Superb cuisine and the
charming ambiance of a beautifully restored home provide patrons
with an exquisite dining experience. But above
all, Pisces Rising offers its clientele the highest in service
excellence. That’s why Ryan Donovan, General Manager of Pisces
Rising, knew the restaurant had to incorporate wireless handheld
terminal technology.
Support Is Key
After ten years with the Walt Disney Company,
Donovan understood well the importance of service in the
hospitality industry. “I was excited with the idea of wireless
terminals,” he said, “but we had serious difficulties with the
company we chose. We didn’t want to abandon the approach, but
the support just wasn’t acceptable. Then we consulted Abacus.”
Rich
Peterson, President of Abacus, knew what Donovan was facing.
“Our customers are restaurateurs. They want to provide a
memorable dining experience, not become computer experts. At
Abacus, we understand that. We manage their technology, so they
don’t have to.”
As a quickly emerging technology, wireless terminals
require expertise to program and put into operation. Donovan
recalls, “One of the first things I said to Rich is, ‘I have to
have somebody to call.’ He explained the Abacus Way, which
emphasizes support after the sale. Abacus has a twenty-four hour
a day Customer Care Call Center. And if they can’t walk me thr ough
a process, they’ll send someone out to help us. It’s just
phenomenal.”
Improved Customer Service
Wireless terminals bring service back where it belongs—at the
customer’s side. “It allows us to focus on the guest,” says
Donovan. “Hopefully we’ve taken care of our customer’s needs
before they make a request, but our customer always knows
exactly where the server is. Everything is completely
efficient.”
Wireless
technology permits greater flexibility in service as well. Units
equipped with card readers allow servers to close receipts at
the table. “We have card readers on each terminal,” says
Donovan. “A server can print a receipt at whichever printer is
closest to them.”
Wireless
technology gives servers the time to handle more tables and
interact with more customers. Restaurants can use fewer servers
or have only the best servers interacting with the customer
while others simply deliver orders. Says Donovan, “The whole
flow is smoother. We use the runner system. As soon as the food
comes up, the runner is waiting right there to take it. This
means our server is still on the floor, taking care of our
customers.”
Cost Benefit
Along with
the intangible benefits of wireless terminals, the technology
also offers a tangible cost benefit: significantly decreasing
the time it takes for an order to reach the kitchen results in
decreased table turn time, more seatings, increased profits, and
fewer people walking away due to a long wait. “The cost benefit
is undeniable,” says Donovan. Not only can servers handle larger
sections, more tables, more guests, the revenue generated from
having the information right in front of you, being able to
upsell, know the wines that are available, is incredible.” He
continues, “Also, the confidence level in our servers is
obvious. It’s a large house, we have one hundred and forty wines
on our list, we have a very extensive menu. But its all right
there and they know they can answer any questions a guest may
have.”
He continues,
“We have servers who have been in the business for quite a while
and they have their own style, their own way of serving. Some
are a little leery at first—it’s foreign—but they pick it up
remarkably quickly. The lea rning
curve is surprisingly easy.” He laughs. “Some of our people call
it their brain.”
Security
The
portability of handhelds comes with security concerns. Donovan
nods in agreement. “There are mechanical safeguards you can put
in place, and we have. But more importantly, we talked with the
staff about the significance and investment in the handhelds.
The servers realize the value the handhelds bring to their job
and they want them there for their next shift, so I don’t see it
as a concern.”
Peterson
explains a different security issue: “Not all wireless
technologies are created equal. Cheaper models do not
necessarily transmit information securely. Abacus won’t sell a
customer a technology that is not completely secure.” Donovan
agrees. “Identity theft is becoming more and more of an issue.
We want to protect our patron’s most valuable asset: their
identity.”
Power
Battery
life has increased dramatically in handheld devices, but they
still have distinct limits. Donovan acknowledges it. “We open at
eleven o’clock and the battery will take us through a good
portion of dinner and we just switch the battery. One or two
have run all the way down,” he says. “We simply changed the
battery and kept going.”
Durability
When
asked how durable the handheld terminals are, Donovan winced.
“The first time a handheld hit the floor, all our stomachs
turned. But we picked it up and it was still working. Now when
one gets dropped, I don’t even turn around. Nobody’s happy when
they do it, but nobody’s worried about carrying one around,
either.”
The Big Picture
Asked if he
is sold on wireless handheld terminal technology, Donovan does
not hesitate. “There’s not a restaurant in business that
couldn’t benefit from this technology. I’d like to tell people,
‘Find the money, get this in your restaurant.’ From a big
picture standpoint, it’s just phenomenal.” |