Web Ordering

Web ordering is rapidly becoming a means of attracting customers who want the convenience of advance ordering (often for office functions and caterings, or a no-thought meal to be delivered when the babysitter arrives). It's also for people who like to linger over the menu without feeling rushed by a human order-taker. An online ordering portal captures customer data for direct marketing and for suggestive cyber-selling (i.e., "You ordered a supreme pizza last week. If you'd like to order that again, click here!") And perhaps most significant of all, customers tend to spend about 15 percent more per ticket ordering online than if they call the shop.

Considerations

Features
» Web orders are fulfilled at the point of sale, using the same processes as
   for in-store sales
» Picking lists can be printed to receipt printers
» Web orders can be converted to work orders and back orders, with the
   option of notifying the customer by e-mail
» Shipping and taxation calculations are based on the configuration in
   Aloha, so charges can be reconciled across both channels and
   maintained from a single location
» Web orders appear on in-store sales reports and can also be segmented
   from in-store sales using existing reporting tools
» Shipment tracking details can be entered at the point-of-sale and be set to
   automatically appear in the 'order shipped' e-mail

Web Ordering Choices

  Web Ordering Through Aloha Connect

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